How to Choose a Social Media Marketing Agency
A True North Social Media Marketing Agency is a business that offers a wide range of services to help clients build their presence on social media. This includes creating and executing social campaigns, optimizing client websites for search engines, producing original branded videos and product photography, managing paid ads on Bing or Google Ads and helping clients design landing pages for their targeted posts and ads.
The key to generating revenue is to offer a variety of services that meet the needs of your clients and fit with your brand’s core values. For example, some agencies specialize in website or landing page design and others provide high-end photography or video production.
Create a portfolio that showcases your work to prospective clients. This could include highlighting your past client success and credentials, as well as the relevant experience and skills of your team members.
How a Social Media Marketing Agency Can Help You Reach Your Target Audience
Get clear on the goals your clients have for their social media campaigns. For example, some may want to increase sales and others may want to build an engaged community.
Ensure your social media marketing agency is always in tune with the latest trends and news that will impact your clients’ business. This allows you to produce the best-quality content for your campaigns and retain a culturally sensitive tone.
Establish relationships with partner agencies that offer other types of digital marketing services. For example, Sprout Social, a leading social media management software company, has an agency directory that includes companies that are part of their Partner Program.