How a Dental Marketer Makes Dentistry Great

How a Dental Marketer Makes Dentistry Great

A dental marketer uses marketing strategies made just for dentistry to help a good practice become great. They use SEO, focused social media marketing and other digital techniques to attract new patients and nurture long-term relationships with existing ones.

Establishing a clear message that distinguishes your practice from the competition and delivering it consistently across all platforms is the foundation of any successful marketing plan. This includes everything from your website’s content to your paid advertising, all of which should be designed to convert traffic into requests for appointments.

How a Dental Marketer Can Transform Your Practice

Regularly evaluate your campaigns and adapt them to the changing online environment. For example, as search engines evolve and adapt to user intent, your marketing teams need to continually re-assess which keywords are working and which ones need a refresh.

Then, target your advertising to the people you want to see it. Many offices develop personas they would like to gear their marketing toward, such as the mother of three who’s looking for a reasonable child dentist, or the young business professional in need of a dental checkup.

Another strategy is to offer a referral bonus to your current patients to encourage them to promote your practice to their friends and colleagues. This is a simple and effective way to get more people in your door without spending much money at all.

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