How Intelligent Merchandising Can Transform Your Online Retail Business

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People expect to be understood and taken care of throughout their ecommerce journey, from the initial discovery of your product catalogue through checkout. With the right intelligent merchandising, they’ll feel that your brand has their back every step of the way, and they’re more likely to keep shopping with you again in the future.

Intelligent merchandising delivers the personalization that online shoppers demand by analysing their data and preferences to automatically deliver highly relevant experiences that are uniquely tailored for each individual. From displaying products that are most likely to match their style to dynamically re-merging items to overcome price anchoring, smart merchandising helps retailers build trust with consumers by providing an experience that feels both effortless and curated.

Revolutionizing Retail: The Power of Intelligent Merchandising

AI-powered smart merchandising can do more than just create personalized experiences, it can also provide valuable insights into your business. Through data analysis algorithms, intelligent merchandising can predict and forecast future product demand and ensure that stock levels are optimised to prevent out-of-stock situations.

It can also automate and optimize reordering processes, taking into account price changes and seasonal fluctuations to eliminate manual tasks like item setup and stock management. Additionally, it can support visual merchandising by enabling the use of product images to help consumers find products based on appearance, as well as enable real-time search and recommendation functionality.

By combining intelligent automation with human-in-the-loop merchandising expertise, intelligent merchandising solutions can be a powerful tool for creating new retail models that combine ease of deployment with the level of creative control that merchandisers need to make their mark online. By doing this, retailers can free their merchandising teams from arduous admin work and allow them to focus on delivering the innovative customer experience they are increasingly seeking in store and online.