The Best Menu Board Ideas For Restaurants

Best menu board ideas  to communicate with your customers is a great way to build loyalty. You can use your digital screens to upsell items, share special promotions and highlight specific food or beverage offerings, as McDonalds did during the pandemic.

Incorporating high-definition video can capture up to 10 times more eye contact than static boards. Video is also a powerful tool for storytelling, and it can help reinforce your brand identity. For example, using a video wall to showcase your restaurant’s story of being locally owned and operated can make a big impact with consumers.

Another easy way to entice your customers is by using an animated approach to displaying your menu. Animated menu boards are not only visually appealing, but they can also be very effective in driving sales. For example, a gif featuring a sizzling burger can capture the attention of hungry people in your drive-thru line.

Boosting Restaurant Sales: Unveiling the Power of Digital Menu Boards

One of the biggest mistakes restaurants make with their menu boards is using heavily filtered or stock images. These generic images don’t resonate with your target audience, and they can confuse them about the type of food your restaurant offers. If you need to use imagery for your menu boards, try to find photos that have been taken in natural daylight and without the use of filters.

This creative idea from Life With Both Hands Full is a fun way to organize your family’s weekly meal plan. You can paint the backs of your cabinets with chalkboard paint to write your plans, grocery lists and inspirational quotes on them. You can then wipe it down and rewrite your menu every week.